Introduction

  • Coffee = 2nd most consumed beverage globally after water (Scander et al., 2018)

  • Boosts productivity: alertness, clarity, and reaction time (Smith, 2005)

  • Shift to remote & hybrid work is transforming coffee routines

  • Up to 25% of a worker’s daily spending may go to coffee (State of Hybrid Work, 2025)

Dataset Description

Our Question: - How does work location (remote vs. in-person) affect daily coffee consumption, total monthly spend, and what is the most you’ve ever paid for?

  • Created by James Hoffmann (World Champion Barista) & Cometeer

  • 4042 participants: U.S. coffee drinkers

  • Surveyed on 57 variables:

    • Demographics & work location

    • Daily intake & brew methods

    • Taste preferences

    • Spending habits

Dataset Description

Work Location Type Number of cups per day Total Monthly Spend Most paid for a cup
Remote 3 >$100 NA
Remote 1 $40-$60 NA
Remote 2 $20-$40 $4-$6
Hybrid 2 $40-$60 $2-$4
In Person 1 $20-$40 $10-$15
Remote More than 4 $40-$60 $10-$15
Hybrid 2 $60-$80 $6-$8
Remote 2 >$100 $6-$8
In Person 2 $20-$40 $4-$6
In Person Less than 1 <$20 $8-$10
Table 1: The Great American Coffee Taste Test Sample Data

Methods

Respondents are grouped(wfh) into:

  • Work from home(Remote)

  • Work in office(In Person)

  • Hybrid work(Hybrid)

Our analysis focused on:

  • Daily coffee consumption(cups)

  • Monthly coffee spending(total_spend)

  • Highest price paid for one cup(most_paid)

Methods

  • Grouping & Analysis
    Make a table to show the number and proportion of participants in each work group.

    Compare groups by daily consumption, monthly spending, highest paid price.

  • Further Analysis
    Based on the observed behaviour, cluster analysis is proposed to classify consumers into distinct preference types, offering deeper insights.

Results

Bar chart of coffee cups
Figure 1: Cups of coffee per day
Bar chart of spending
Figure 2: Money spent on coffee per month
Bar chart of price
Figure 3: Maximum Price Paid for a Cup of Coffee
  • Different work modes have similar preferences for coffee price
  • People who drink two cups of coffee a day account for the highest proportion in all groups
  • The average coffee consumption of remote working groups tends to be the highest

Results

Cluster chart of wfh group
Figure 4: Cluster Visualization: Work from Home Group

Work from Home Group

  • High Consumption and High Intake
  • Low Consumption
  • Conflicting Groups

Conclusions

  • Conclusion
    • Remote working group has relatively high consumption.
    • Cluster Analysis: High Coffee Intake & High Speeding
  • Recommendation
    • Health Awareness & Alternative Promotion
    • Further Date-Driven Consumption Analysis